VR/AR development is a demanding task that requires specialized skills and advanced tools. The best AR/VR developers are adept at the use of innovative technology platforms, project management software and digital communication tools. Additionally, they can work remotely and collaborate with teams from across different geographic locations. Innovation hubs and tech clusters in cities like San Francisco, New York City and Los Angeles have become a magnet for AR/VR developers because of the presence of leading technology companies, startups and research institutions that foster collaboration and entrepreneurship.
Unlike traditional mobile applications, augmented reality (AR) and virtual reality (VR) apps are powered by 3D visualizations that transform 2D physical assets into digital models. The resulting immersive experience enables users to interact with the digital world as if they were in the real one. This creates an extremely valuable and unique brand opportunity for enterprises.
While early virtual reality systems were primarily used in military applications, movies like The Matrix and Tron gave the public a glimpse of futuristic ideas of VR and AR technologies. Despite the challenges, the technology quickly gained popularity as it became increasingly accessible through the use of mobile devices.
To develop an effective augmented reality app or virtual reality application, the first step is to select a programming platform. Popular options include Unity and Unreal Engine. Unity offers a simpler, more user-friendly environment and uses C# as its scripting language. Conversely, Unreal Engine utilizes C++ and offers more extensive hardware control, but has a steeper learning curve.